Date Published
Which Car in Your Fleet Is Quietly Eating Your Profit?
A rental company’s profit isn’t decided at fleet level. It’s decided one car at a time.
Two Identical SUVs, Two Very Different Ledgers
An illustrative example: two identical SUVs in the same class, same price list. One earns steadily. The other is in the workshop every second month, has three extra damage claims and sits in the lot half the time.
On a fleet-wide report, they blend into one average. And averages always look healthy.
What Belongs in Each Car’s Ledger
- revenue from rentals and add-ons
- service and fluids (oil, AdBlue, coolant)
- fuel and consumption
- damages and who paid for them
- depreciation
- utilization: days on the road vs. days in the lot
When these numbers live across Excel, emails and paper, nobody adds them up. The car that loses money stays invisible.
One Profile Instead of Five Sources
Camasys keeps each vehicle in a single profile from purchase to sale: documents, service, damages, costs, depreciation and utilization. Damage records are photo-verified, with timestamps, costs and responsibility.
On top sits Business Intelligence, with utilization heatmaps and sales and fleet analytics. RentCarNow reports a 24% increase in utilization with Camasys.
Three Decisions You Can Make Faster
- Sell on time. A car that costs more than it earns doesn’t belong in your fleet.
- Reprice it. An underused car needs a different rate: weekend, seasonal or hourly.
- Move it to the branch where demand is.
How to Start Without a Big Project
Pick five cars that always seem to be “a problem”. For the past year, add up revenue, service, damages and days parked.
If that took you more than an hour, you already have your answer: the data isn’t where it should be.
Conclusion
A fleet isn’t one number. It’s dozens of small businesses on four wheels. Find out which ones are paying you back.
Want to see a vehicle profile in action? Book a Camasys demo.